What should become easier, faster, or possible?
LAB / AN INTERACTIVE BUILD WORKFLOW
I don't prompt a website
into existence.
I create the system that helps Codex build it: visual direction, design rules, a PRD, repository instructions, the right capabilities, and a tight loop between prompting and looking.
SUMIT / BUILD SESSIONSTEP 01 OF 09
Shape the idea
PRODUCT BRIEF
01 / PRODUCT BRIEF
Make the idea specific enough to challenge.
A useful build begins with decisions, not a feature list.
Who experiences that problem most clearly?
What is the one thing they must be able to do?
What will this first version deliberately not solve?
Exit conditionI can explain the product in one sentence without describing its technology.
Shape the ideaClarify the problem, audience, core experience, and boundaries.
“The first output is evidence.The next prompt is the design work.”